DEMAND FOR ACTIVE EXPERIENCES SOARS, PARTICULARLY FROM VENTURING COUPLES
A new survey by international luxury travel network Virtuoso.com has revealed the hottest destinations, activities and trends in the rapidly expanding world of adventure travel. An overwhelming 95 percent of travel specialists say they have seen active, adventure and specialty travel sales rise within the past 12 months. As well, adventure travel’s future is looking bright indeed: 95 percent say they see demand for this style of travel increasing in the next two to three years.
The top adventure destinations gaining in popularity are:
Adventure travelers are broadening their horizons beyond well-known European cities to seek new frontiers off the beaten path. Latin America is especially popular, as active travelers can experience their desired combination of nature and culture there. Remote, unspoiled destinations such as Antarctica and the Arctic are also sought after by upscale adventurers.
The top activities preferred by active and specialty travelers are:
Travelers crave authentic experiences, choosing to immerse themselves in destinations to learn, not merely sightsee. Today’s health-conscious travelers want to maintain their lifestyle away from home. As well, a trip where they can indulge personal passions, whether athletic, artistic or gourmet, is a priority.
The survey also revealed that all ages enjoy experiential travel:
Couples, including honeymooners, are the most common type of adventure traveler. They are followed by immediate families, friends traveling together, solo travelers and multigenerational family members.
Several factors are driving adventure travel’s popularity, as cited by respondents: communing with nature, checking experiences off a bucket list, spending quality time together on family and multigenerational trips, and the ability of today’s older travelers to be more active due to improved longevity and health.
Respondents also provided their top tips for adventure travel:
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